Big Booze Companies Feels Threatened By The Cannabis Industry

Cannabis is continuing to grow in popularity, causing the alcohol industry’s profits to drop. Naturally, big booze feels a little threatened by this. Cannabis is growing in popularity, and the big booze industry is not happy about it.

A recent article in Time magazine reported that roughly one quarter of people who drink beer are planning on giving up the hops for another kind of plant: cannabis. This information comes from a study that was conducted last year by the Cannabiz Consumer Group. This study was conducted by surveying 40,000 people on their cannabis usage and buying behaviors.

The results state among other things, that about one in four Americans are either choosing to spend their cash on cannabis in lieu of beer, or say that they would if cannabis were legal where they live.

The report also predicts that big booze’s profits will go down about 7% based on these findings. Furthermore, the alcohol industry would stand to lose about 2 billion in profits if cannabis were legalized throughout the United States. It’s no wonder alcohol industry lobbyist groups are putting so much money and effort into keeping cannabis illegal.

Big booze fighting a losing battle. Despite all the combined efforts of the alcohol, pharmaceutical and private prison industry, eight states including California put cannabis legalization on the ballot last year, and even more are expected to do so this year and in 2018. The Congressional Cannabis Caucus is working tirelessly in Congress to protect legal states’ cannabis laws from the looming threat of Jeff Sessions’ Justice Department.

This is not to say that we should become complacent. Quite the opposite in fact. Big booze has incredibly deep pockets, and a great deal of influence in Congress. They will keep lobbying politicians, and funding ridiculous ad campaigns claiming cannabis legalization causes traffic fatalities. We need to keep fighting for legalization, my friends. The final goal should be full legalization world-wide and we cannot rest until that becomes a reality.

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