Beer or buds? If you’re forced to choose, you might find yourself disappointed. After all, both have their pros and their cons and what you get from one you might not get from the other. Until now…In what could well be, linguistically at least, the perfect match, Budweiser’s parent company will invest $50 Million into Cannabis-based non-alcoholic beers. Yeah, it seems that Anheuser-Busch InBev is partnering up with medical marijuana company Tilray Inc to research cannabis-infused drinks in Canada.
The maker of Budweiser is partnering with medical cannabis company Tilray in a $100 million deal to research cannabis-infused drinks for the Canadian market.
The alliance announced Wednesday is the latest foray by a major beer company into the cannabis business in Canada, which legalized recreational marijuana in October.
Anheuser-Busch InBev and Tilray Inc. said each would invest $50 million in the project to study non-alcoholic drinks containing cannabidiol, or CBD, which some claim has calming and healing affects, and THC, the cannabis compound known for its psychoactive effects.
Earlier this month Marlboro maker Altria Group Inc. invested CAN $2.4bn (US $1.8bn/£1.4bn) into Cronos Group, for a 45 percent stake in the Canadian medical and recreational marijuana provider.
Howard Willard, Altria’s Chairman and Chief Executive Officer, said in a statement released by the firm: “Investing in Cronos Group as our exclusive partner in the emerging global cannabis category represents an exciting new growth opportunity for Altria.
“We believe that Cronos Group’s excellent management team has built capabilities necessary to compete globally, and we look forward to helping Cronos Group realise its significant growth potential.”
Coca-Cola also jumped on the bandwagon back in September when they prepared to make a cannabis-infused drink.
According to the Metro, the Atlanta-based company, which owns over 500 brands including Sprite, Fanta and Costa Coffee, is in advanced discussions with Canadian company Aurora Cannabis.
So, with fizzy drinks are becoming increasingly unpopular (no thanks to our pal, Jamie Oliver), Bloomberg reports that the international franchise is looking to delve into the cannabis sector.