Jay-Z earlier this year helped to launch a criminal justice group called the Reform Alliance with a goal of helping to get 1 million Americans out of jail and on probation or parole in the next five years, is now entering the growing marijuana industry, taking a role with California company Caliva as a chief brand manager.
The rapper, wants also to further his social justice efforts by increasing job training for former prisoners and promoting quality and fairness in the development of the legal cannabis industry, the company Caliva said in a statement.
“We want to create something amazing, have fun in the process, do good and bring people along the way,”
Jay-Z, named by Forbes magazineas the first hip-hop artist to become a billionaire thanks to investments in clothing, champagne, the ride-hailing service Uber and his Roc Nation entertainment company.
He is the latest rapper celebrity to venture into the cannabis business as its legalization for recreational use has spread to 11 US states, including California.