Cannabidiol – CBD – oils, edibles and other products has taken the US by storm as the cannabis derivative as legalization has spread to 33 states for medical purposes and 11 for recreational use.
In the US, an average of 6.4 million unique Google searches are made for CBD each month – more than those for meditation, exercise, veganism and even marijuana, according to the new University of California, San Diego research. According to our Google searches, Americans are more interested in CBD than any other health product or topic, a new study reveals.
Americans are seeking out information about CBD online more often than they search for info about health trends such as meditation, acupuncture, or exercise, according to a new research data.
The study, published in the Journal of the American Medical Association this week, examined Google search data from the US in an attempt to create the first “population-focused surveillance of public interest in CBD.” Researchers recorded the number of searches from January 2004 to April 2019 that included “CBD” or “cannabidiol,” and compared them with search terms for other health trends, including acupuncture, apple cider vinegar, dieting, e-cigarettes, veganism, and yoga.
Searches for CBD remained at a stable, low level from 2004 until 2014, but showed substantial year-after-year growth starting in 2015. Search volumes increased by 125.9 percent from 2016 to 2017, 160.4 percent from 2017 to 2018, and are predicted to increase by another 117.7 percent this year. In the first quarter of 2019, CBD Google searches were most popular in Vermont, Wisconsin, Tennessee, Colorado, New Hampshire, and Oregon.
“The findings of this longitudinal cross-sectional study indicate that interest in CBD across the United States has increased considerably and is accelerating. While our study is limited in that Google searches may reflect interest in CBD rather than interest in use, search trends are associated with many health-related behaviors, including the rise of electronic cigarettes, years ahead of traditional data,” the study authors wrote. “Thus, our findings suggest that investigation into CBD should become a public health priority to catch up with the public’s interest.”
The study authors argue that the massive upsurge of interest in this cannabinoid indicate the importance of drafting regulations to ensure product safety and accurate packaging information. The authors argue that “marketing practices around CBD should be standardized, as marketing that misleads the public could erode trust in evidence-based medicine.”
The spike in interest in CBD seems to coincide with an increase in usage of the compound, as Gallup released a survey in August that showed one-in-seven Americans consume cannabidiol products.
‘CBD has become insanely popular,’ said study co-author Dr John Ayers, the Vice Chief of Innovation in the Division of Infectious Disease and Global Public Health at UC San Diego.
‘Three years ago, there was essentially no one searching about CBD online, but now there are an estimated 6.4 million unique searches each month.’
It’s not just online that the product is having a ‘moment.’
Studies have suggested all kinds of potential benefits of CBD, the non psychoactive ingredient in marijuana – but those findings have not been verified.
Depending on the state, patients can get a medical marijuana ‘prescription’ for conditions like wasting disease, nausea, easing chemotherapy side effects, HIV/AIDS, chronic pain, seizures, PTSD, Alzheimer’s, Parkinson’s and more.